Crizio S.
Business Administration, Western Michigan University
LifeDog WATCH 1 Ad Campaign
Digital Edge Awards Winner.
Crizio's project was created for an Advertising and Promotion class. The assignment involved developing an ad campaign for a patented and unconventional product idea. Using Adobe Illustrator, Crizio brought the product and ad campaign to life, transforming the original patent illustration into a professional rendering of a smartwatch for dogs. The campaign included video ad storyboards, magazine ads, rectangular banner ads, and leaderboard banner ads.
Despite the unconventional nature of the product — a smartwatch for dogs — Crizio successfully brought the concept to life with professional renderings and ad mockups that resembled actual advertisements. Crizio's use of Illustrator set them apart from classmates..The presentation showcased cohesive and professionally designed visuals, including the product rendering, ad mockups, and branding elements.
